ANSA is a circular fashion brand, selling vintage and second hand clothing.

When I met with the client, she wanted her logo to represent her "closed loop" business model, as well as this, she wanted it to be clean, simple and feel Irish. I began to research and discovered that ANSA actually means, "A loop-shaped structure", from there I began sketching the ideas seen below. After some back and fourth we decided that the Infinity symbol was the strongest. Also, its multiple rings are very similar to ancient Celtic symbols, much like The Dara Knot, which has no beginning or end. Both myself and the client were delighted with the result, and it is one of my favourite freelance projects to date.